Once upon a time "Fille au Pluriel"
Fille au Pluriel is an innovative symphony: imaginative Martine (that's me) creates and writes the score, and passionate Richard (my husband) sets the tempo and coordinates the orchestra...
Fille au Pluriel was born in December 2013 thanks to a clever mix of passion, imagination, and experience; Fille au Pluriel is the compilation of my creative and feminine spirit with Richard's extensive knowledge of the wax market.
Why Fille au Pluriel? Because Fille au Pluriel is you, both unique (Fille without an S), different and multiple (plural). Because you fight like warriors in all areas, family and professional, because you are brave, demanding.... Because you are business owners, independent and enterprising, which is not given to just anyone, and it's a big responsibility.....
With Fille au Pluriel, we wanted to share our experience, and offer a different partner brand that allows you to have optimal working conditions so that your talent can flourish and reveal itself....
We decide to completely reinvent the hair removal experience. We want Fille au Pluriel to establish itself as an innovative brand, totally in tune with the times, absolutely feminine, incredibly glamorous, and deeply irresistible.
From then on, a revolution in the world of hair removal is underway.
Fille au pluriel becomes the brand that shakes up the codes of hair removal in beauty institutes and revolutionizes the work of beauticians, your work.....
In 2016, we won the Pierantoni innovation award at the New Aesthetics Spa shows....
Fille au Pluriel is a young, dynamic and sparkling brand, colorful, joyful and inspiring, born from a feminine spirit
The majority of cosmetic brands have one thing in common: they were imagined and designed by men... for women! Fortunately, recently we find more and more women making their mark in this market....nBy creating Fille au Pluriel, we wanted to put femininity at the forefront, because after all, it's you, beauticians, business owners, that we address every day. We were keen to start from scratch and break existing codes. For us, innovating means organizing, structuring a process for longevity, from idea to commercialization.nWe find new ideas, we improve products, we adapt them to our clientele, we make them more attractive.nWe communicate differently and make customer relationships our priority.
In the past, women sulked in boudoirs, today they get waxed with a smile at your place, dear beauticians, in Fille au Pluriel booths!
The enthusiasm of beauticians for Fille au Pluriel didn't take long to materialize, after the creation of the brand, the news spread very quickly.nSocial networks have been our preferred vector of development since the beginning of our adventure.nWe chose not to have salespeople in order to be very responsive to our clients' requests. We are very close to them, in a relationship of exchange, and we share a win-win strategy.nIt's so humanly enriching to have your feedback in real-time. It pushes us to be more inventive!nBeauticians have well understood the benefit that Fille au Pluriel brings them in the possibility of developing their turnover, and in turn, they innovate by creating relaxing, attractive, and indulgent booths in the image of the brand.nIt's an incredible opportunity to be able to differentiate oneself by offering truly different hair removal waxes and a possibility to approach hair removal from a new angle.
Welcome to the world of Fille au Pluriel, creator of hair removal waxes
While hundreds of new cosmetic products bloom each year, in beauty salons hair removal seems to have been relegated to the background... Completely ignored, even neglected.
40 to 60% of a beauty institute's turnover is generated by hair removal; yet it has seen very little innovation and technical progress in the last 20 years.
It must stop!
"With Fille au Pluriel, say goodbye to dull colors, burning waxes, pain and discomfort related to hair removal".nNow, the idea that one must suffer to be beautiful is over! Hair removal becomes a treatment, and even more as it reinvents itself as a truly appreciated and appreciable relaxation break, inviting your clients to a sensory journey.
Because we are Creators, all our raw materials are selected for their impeccable qualities. We imagine original scents, colors, and names on themes such as:nIndulgence:nGrenadine Milk, Caramel, Mimi CupcakenInvitation to travel:nCoco Bikini, Vanilla Moorea, Copacabana, BamboonThe glamorous universe:nFleur de Coton, Ma Dame, Mon Homme, Poupoupidou
Our "New generation" peel-off wax range uses the latest knowledge. It's an innovation with no equivalent in the hair removal wax market!
For the magic to happen, a perfect alchemy is needed. A clever mix of professional gestures (yours), quality products, and proven values (ours).
We are committed to enhancing and promoting your work comfort so that you can offer your clientele a unique moment of well-being during a hair removal session.nOur waxes offer a perfect and painless result, they are rosin-free, highly technical, with unique textures that are both flexible and creamy, and temperatures lower than body temperature. They are pleasant to look at and fragranced, bringing an air of cheerfulness to hair removal booths.nWith a concept, design, and marketing approach resolutely turned towards modernity and the future, Fille au Pluriel is the partner for success in Beauty Institutes and Spas.nWe are committed to working alongside you, beauty professionals, to give you the best of what you have the right to expect from a hair removal product so that you can offer the best of your talent to your clients.
Thank you to all those who trust us every day and take the "Fille au Pluriel" step.
Richard and Martinen Founders of the "Fille au Pluriel" brand